IN-STORE INSIGHTS REPORT: HOW DATA ENHANCES CUSTOMER EXPERIENCE IN RETAIL

Welcome to the first in a series of reports from Panasonic that take a look at key challenges facing the retail industry and examine how technology can help enhance customer experience and increase operational efficiency.

In this report focuses on GDPR, the impact that this can have on businesses within the EU and technology that can help increase a retailers' understanding of their customer base without breaching this new regulation.

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